About The Back Nine
The Back Nine is an Australian golf retailer built around one idea: *"Standout with your own custom designed golf gear."* They specialise in custom and personalised golf equipment — custom head covers and head cover sets, blade and mallet putter covers, iron cover sets, staff and cart bags, towels, and accessories — much of it made to order and decorated with embroidery.
A large part of their business is putting a customer's own design onto gear: a golf club crest, a social golf group's name, or a company logo for corporate gifting and golf days. Even branded products in their range, like the Titleist Players Boston Bag, are offered for embroidery — described on their own product page as *"suitable for the addition of your company, social golf group or golf club logo."* They run the whole operation on Shopify.
You can see their range at theback9online.com.au.
The Challenge: Custom Products Don't Fit a Standard Cart
Selling made-to-order, embroidered gear is fundamentally different from selling off-the-shelf stock, and a normal "Add to Cart" checkout struggles with it.
Every Custom Order Needs Details a Cart Can't Capture
A customer ordering a custom embroidered bag isn't picking a fixed product — they're commissioning one. The order depends on information a standard product page can't collect: the logo or artwork, how and where it should be decorated, quantities, and the lead time the customer needs. Without a structured way to gather this, every order starts as a back-and-forth conversation.
Custom Pricing and Lead Times Vary by Order
Decoration pricing and turnaround depend on the design, the number of items, and the product. A single fixed "buy" button is a poor fit for orders that need to be quoted rather than simply added to a cart and paid.
Club, Team and Corporate Orders Are Quote-Based
Orders for golf clubs, teams, social groups, and corporate gifting come with their own quantities and requirements. These buyers expect to send through what they want and receive a tailored quote.
Custom Enquiries Were Hard to Track in an Inbox
Before a structured quote workflow, custom and bulk enquiries arrived by email. Artwork, pricing questions, and order details lived in scattered threads, with no single place to see what each customer had asked for or where each order stood.
The Solution: "Add to Quote" Built for Custom Orders
The Back Nine uses AddToQuote so customers can request a quote on custom and personalised products straight from the product page — and so the team can manage every custom order in one place inside Shopify.
Add to Quote on Custom Products
Custom and made-to-order products lead with an Add to Quote button. Instead of a checkout that can't account for decoration and artwork, customers add the item to a quote and send through what they want — staying on the product page rather than being pushed to "email us."
Capturing Embroidery and Artwork Details Up Front
The quote request is where the custom details get captured. AddToQuote's custom quote fields let The Back Nine collect what they need to quote a personalised order accurately — logo and artwork notes, decoration preferences, quantities, and timing — instead of trading a dozen emails to get the basics.
One Pipeline for Every Custom and Bulk Order
Each request — a single embroidered head cover, a set for a golf club, a corporate gifting order — lands in AddToQuote's built-in CRM pipeline inside Shopify. The team can see each quote's stage, respond, and work it to close, instead of tracking custom jobs across an inbox.
Quote to Draft Order to Invoice
Once the design and pricing are agreed, an approved quote converts to a Shopify draft order in one click — products, quantities, and pricing carried across with no re-keying — and Shopify sends the customer a secure checkout link. The whole custom order, from enquiry to payment, stays inside Shopify.
Why AddToQuote Fits a Custom Products Business
A retailer whose products are made and decorated to order needs a way to sell that a fixed-price cart can't provide. As a custom-products seller, The Back Nine keeps everything they value about running on Shopify — their catalogue, brand, and storefront — while using a quote-first flow for the personalised parts of the range. Customers get a clear way to commission custom gear, and the team gets every custom enquiry as a tracked lead instead of a loose email.
Key Takeaways for Custom and Personalised Product Sellers
The Back Nine's setup is a useful model for any store selling made-to-order or personalised products.
1. Quote Custom Work — Don't Cart It
Personalised products depend on artwork, options, and lead times. Let customers request a quote and capture those details up front so you can price the order accurately.
2. Collect the Details on the Product Page
A quote request with custom fields gathers logo, decoration, quantity, and timing in one step — no long email chain just to get started.
3. Keep Custom and Bulk Orders in One Pipeline
When every custom and club or corporate enquiry lands in the same CRM inside Shopify, nothing slips through the inbox and you can see where each order stands.
4. Carry the Quote Straight Into the Order
One-click draft orders move an approved quote into a Shopify order with no double data entry, so quoting and selling live in one platform.
5. Don't Send Buyers Away to Ask
An "Add to Quote" button beats "email us for custom orders" — it keeps the customer on the page and turns intent into a tracked lead automatically.
Ready to see how this would work for your custom or personalised products? Book a demo to walk through AddToQuote for your store, or install AddToQuote on Shopify and start your 14-day free trial today.
“Most of what we sell is custom and embroidered, so a standard cart never worked for us. The Add to Quote button lets customers send through their logo and order details, and every custom enquiry lands in one place instead of getting lost in email.”