A comprehensive guide to hiding prices on Shopify for B2B stores, wholesale merchants, and businesses requiring custom pricing. Learn the best methods, compare solutions, and implement price hiding in minutes without touching code.
Price hiding isn't about secrecy — it's a strategic business decision for B2B and wholesale merchants
Wholesale and B2B merchants need flexible pricing based on order volume, customer tier, and negotiation. Hiding retail prices allows sales teams to provide custom quotes tailored to each buyer.
Minimum Advertised Price (MAP) policies from manufacturers require hiding public prices. Violating MAP agreements can result in losing supplier partnerships and facing legal consequences.
Wholesale stores serving trade professionals can hide all prices store-wide and require buyers to request a quote before seeing any pricing.
Industries like manufacturing, construction, and professional services have dynamic pricing based on project scope, materials, and client relationships. Hiding prices enables quote-based selling.
Compare the pros and cons of each approach to find the best solution for your store
Manually edit your theme's Liquid files to hide price elements using CSS or conditional logic.
Best For:
Developers with Liquid expertise and simple use cases
Built-in B2B features for Shopify Plus merchants, including customer-specific pricing and catalogs.
Best For:
Enterprise merchants with complex B2B needs and Plus budgets
One-click price hiding with built-in quote management. No code, no Shopify Plus required.
Best For:
Any merchant who wants to hide prices and manage quotes without technical skills
A smarter approach to price hiding that works with your theme, not against it
Unlike other apps that use global CSS (which can break your theme), AddToQuote price hiding is scoped to the product section via a theme block.
You add the Quote Button block to your product template in the Theme Editor, and it only hides prices within that specific product section — leaving your cart, checkout, and other pages untouched.
Why this matters: Global CSS can hide prices in unexpected places (like the cart or checkout), confusing customers. AddToQuote's scoped approach ensures price hiding only happens where you want it.
Non-Destructive
Toggle price hiding on/off instantly — no code changes
20+ Theme Selectors
Auto-detects price elements in popular themes (Dawn, Impulse, Prestige, etc.)
Works with Shopify 2.0
Built for modern Shopify themes using theme app extensions
No Theme Conflicts
Survives theme updates without breaking
.price, .price__regular
.price-item, .product__price
.product-single__price
.product-price, .money
.variant-price, .current_price
+ 15 more theme-specific selectors
Hide prices on your Shopify store in 3 simple steps (takes less than 2 minutes)
Visit the Shopify App Store and click "Install app" on the AddToQuote listing. The app will be added to your Shopify admin within seconds. No credit card required to start your 14-day free trial.
Install AddToQuote FreeAfter installing, navigate to Online Store → Themes → Customize. Go to your product page template, click "Add block," and search for "Quote Button" under the AddToQuote app section. Add the block to your product section.
💡 Pro Tip: Position the Quote Button block where you want the "Request Quote" button to appear — usually where the "Add to Cart" button is located.
Open the AddToQuote app from your Shopify admin, go to Settings → Price Hiding, and toggle the "Hide Prices" switch to ON. Prices will instantly disappear from your product pages (scoped to the product section only).
Toggle Anytime
Turn price hiding on/off instantly — no theme editing required
Preview Before Publishing
Test price hiding in preview mode before making it live
Prices Are Hidden
All price elements on product pages are instantly hidden — no waiting, no cache clearing
Quote Button Appears
Customers see a "Request Quote" button where the price used to be
Customers Submit Quotes
Buyers add products to quote cart and submit inquiries with contact info
You Manage Quotes
View, respond to, and convert quotes directly from the AddToQuote dashboard
Common questions about hiding prices on Shopify
No. Price hiding is client-side CSS — search engines still crawl your product data (title, description, images). Google understands B2B use cases and won't penalize you for hiding prices when you provide alternative conversion paths (like quote forms).
AddToQuote operates in store-wide mode. When enabled, price hiding applies to all products across your entire store. Per-product or per-collection price hiding is not currently supported.
Yes. AddToQuote's price hiding is fully responsive and works on all devices (desktop, tablet, mobile). The 20+ theme selectors cover both desktop and mobile price elements.
AddToQuote supports 20+ common Shopify themes out of the box (Dawn, Impulse, Prestige, Debut, Brooklyn, etc.). For custom or niche themes, contact support — we can add custom selectors to ensure compatibility.
Yes. AddToQuote's price hiding is scoped to the product section only. Prices remain visible in cart, checkout, and order confirmation pages. This is intentional — customers need pricing transparency during checkout.
AddToQuote offers a 14-day free trial with full access to all features including price hiding, quote management, CRM, and analytics. No credit card required. After the trial, plans start at $100/month.
No. AddToQuote works on all Shopify plans (Basic, Shopify, Advanced, Plus). You don't need an expensive Plus subscription to hide prices and manage B2B quotes.
Open the AddToQuote app, go to Settings → Price Hiding, and toggle the "Hide Prices" switch to OFF. Prices will instantly reappear on your product pages. No theme code changes required.
Install AddToQuote free and hide prices in 30 seconds. No code, no Shopify Plus, no risk. Join thousands of B2B and wholesale merchants using AddToQuote.