Two paths to B2B on Shopify. One costs 92x more.
TL;DR: Plus is for high-volume self-serve B2B with fixed pricing. A quote app is for negotiated B2B selling with custom pricing. Most merchants need the second, not the first.
Annual savings with a quote app: $34,000+ per year. That is one full salary you keep in the business.
| Feature | Shopify Plus B2B | AddToQuote |
|---|---|---|
| Quote request workflow | ||
| Built-in CRM pipeline | ||
| Branded PDF quote generation | ||
| Hide prices store-wide | Via catalogs | One toggle |
| Custom product fields on storefront | Enterprise plan | |
| Customer-specific catalogs | ||
| Native net-30 / 60 / 90 payment terms | ||
| Multi-user company accounts | ||
| Separate B2B storefront | ||
| Quote-to-draft-order conversion | Manual | One-click |
| Team assignment and rep tracking | ||
| Quote-specific analytics | ||
| Gmail / Outlook OAuth | ||
| Slack / Discord notifications | ||
| Shopify Flow integration | With quote-specific triggers | |
| Monthly cost | $2,300+ | $25–100 |
| Annual cost | $27,600+ | $300–1,200 |
The reality: 95% of B2B Shopify merchants do not need Plus. They need quote workflows, a CRM, and hidden prices — exactly what a quote app provides. Plus is the right answer for a small enterprise segment.
No. Shopify Plus is one of several ways to sell B2B on Shopify, but it is not required. A quote app like AddToQuote delivers B2B functionality (quote workflows, CRM pipeline, hidden prices, PDF quotes, draft orders) on any Shopify plan starting at $25/mo. Plus makes sense for very high-volume self-serve B2B; it does not make sense for negotiated quote-based selling.
Plus B2B includes customer-specific catalogs, native net-30/60/90 payment terms, multi-user company accounts, a separate B2B storefront, and quantity rules. It does NOT include quote-based selling, CRM pipelines, PDF quote generation, or quote-specific workflows — for those you still need a separate app.
Yes. Many Plus merchants run a quote app like AddToQuote alongside Plus. Plus handles self-serve B2B catalog ordering at fixed prices; the quote app handles quote-based selling for high-value or custom orders. They complement each other.
Plus starts at $2,300/month minimum. Once you add typical apps (custom B2B features, payment terms, advanced reporting), monthly cost lands around $3,000–5,000. Annual cost: $36,000–60,000. Plus also charges transaction fees on external payment gateways.
AddToQuote starts at $25/mo Professional, $50/mo Advanced (adds Shopify Flow + outbound webhooks + messaging), $100/mo Enterprise (adds Product Options). Annual cost: $300–1,200. Up to 100x cheaper than Plus for typical B2B merchants.
No problem — AddToQuote works on Plus too. You can upgrade your Shopify plan to Plus at any time without changing anything in AddToQuote. Many merchants run AddToQuote for years before considering Plus, and many never need to.
Try AddToQuote free for 14 days. Works on every Shopify plan.
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