About CMEX Automatización
CMEX Automatización is an industrial automation and control company based in Tultitlán, Estado de México, with technical and commercial coverage across Mexico and Central America. They design, integrate, and supply automation systems for industrial manufacturers, and they are an authorised Delta Electronics distributor and systems integrator.
Their catalogue runs on Shopify and spans Delta automation equipment — PLCs, motion controllers, HMI touchscreens, variable frequency drives, temperature controllers, and control software — alongside engineering services like custom electrical panel design and fabrication, PLC programming, and technical consulting. They serve industries including food and dairy processing, packaging, logistics, machinery, and electronics.
You can see their range at cmex-automatizacion.com.
The Challenge: Automation Parts and Projects Don't Sell Off a Shelf
Industrial automation is quote-based by nature, and a standard "add to cart" storefront doesn't match how CMEX actually sells.
Pricing Depends on the Application
A buyer choosing a PLC, drive, or HMI usually needs the right configuration for their machine or process — not a single fixed price. The same is true of CMEX's engineering work: a control panel or PLC program is scoped and quoted, never bought off the shelf. That's why their store leads with *"Cotiza"* (request a quote) rather than prices.
Parts and Engineering in One Catalogue
CMEX sells both equipment and services. A customer might need a handful of Delta components, a custom panel built to standard, or a full system designed and programmed — each of which starts as a quote and a technical conversation, not a checkout.
Enquiries from Across the Region
With customers across Mexico and Central America reaching out by phone, email, and web, CMEX needed a single, structured way to capture quote requests and keep track of them — instead of enquiries living in scattered inboxes.
The Solution: Request a Quote, Managed Inside Shopify
CMEX uses AddToQuote so buyers can request a quote on automation equipment and services directly from their Shopify catalogue, and so the team can manage every B2B enquiry in one place.
Add to Quote on Every Product
Instead of prices and a cart that don't fit project-based selling, products carry an Add to Quote button. Buyers select what they need, add it to a quote, and submit a request — keeping the enquiry on the site instead of pushing it to a cold email or phone call.
Capturing the Technical Details
The quote request is where CMEX gathers the specifics an automation order depends on — quantities, the application, and any project notes — using custom quote fields. That means fewer back-and-forth messages before they can scope and price the job.
One Pipeline for Every Quote
Every request lands in AddToQuote's built-in CRM pipeline inside Shopify. The team sees each quote's stage, assigns it, and works it to close, rather than tracking enquiries across email — a single view of the whole region's pipeline.
Quote to Order Without Re-Entry
When a quote is approved, it converts to a Shopify draft order in one click — items, quantities, and pricing carried over — and Shopify sends the customer a secure checkout link. Quoting and selling stay in one platform.
Why AddToQuote Fits Industrial B2B
Distributors and integrators like CMEX sell configured products and scoped projects, where a fixed-price cart simply doesn't apply. As a B2B supplier, CMEX keeps their Shopify catalogue and storefront while using a quote-first flow built for exactly this kind of selling — turning every parts-and-projects enquiry into a tracked lead.
Key Takeaways for Industrial Distributors and Integrators
1. Sell Quote-First When Pricing Depends on the Application
If your products are configured or your work is scoped, an "Add to Quote" button fits better than a fixed-price cart.
2. Capture the Technical Details Up Front
Custom quote fields gather the application, quantities, and project notes in one step, so you can scope and price faster.
3. Keep Every Enquiry in One Pipeline
A CRM inside Shopify means quote requests from across your region stay in one place instead of scattered inboxes.
Ready to see how this would work for your industrial or B2B catalogue? Book a demo to walk through AddToQuote for your store, or install AddToQuote on Shopify and start your 14-day free trial today.
“Our products and projects are quoted, not sold off a shelf, so an Add to Quote button fits exactly how we work. Every request from across Mexico and Central America now lands in one place inside Shopify instead of scattered emails.”