About Te Amo Supply
Te Amo Supply is a fast-growing beauty and personal care brand based in the United States, specializing in professional-grade hair care and skin care products. Their product line includes braiding gel, edge control wax, batana oil, kojic acid soaps, and a range of other beauty essentials designed for both everyday consumers and salon professionals.
What sets Te Amo Supply apart is their massive social media presence and wholesale distribution network. With a large and rapidly growing following across Instagram, TikTok, and YouTube, Te Amo Supply has built a loyal audience — especially among younger consumers who discover their products online and then look for them at local beauty supply stores. This social-media-driven demand has fueled their B2B growth, as retailers across the country rush to stock the products their customers are already asking for.
They supply products to over 9,000 retail stores across the country, from independent beauty supply shops to regional chains. Their business model is built on volume — large orders, custom pricing tiers, and repeat wholesale buyers who need a streamlined way to place and manage bulk orders.
As the company scaled, they needed a better way to handle the growing volume of wholesale quote requests coming through their Shopify store. That's where AddToQuote came in.
The Challenge: Manual Quoting Was Holding Back Growth
Before adopting AddToQuote, Te Amo Supply's wholesale quoting process was almost entirely manual. Here's what their typical workflow looked like:
Email-Based Quote Requests
Wholesale buyers would browse Te Amo Supply's product catalog on Shopify, then send an email asking for pricing on specific products. The sales team would manually look up each product, calculate volume discounts, and draft a quote in a spreadsheet or PDF template. This back-and-forth could take days.
No Centralized CRM for Quotes
Te Amo Supply had no single place to track all incoming quote requests. Conversations were scattered across email inboxes, spreadsheets, and chat threads. Leads fell through the cracks, especially during busy seasons when the team was juggling dozens of open requests.
Managing Two Sales Channels on One Store
Te Amo Supply runs both retail and wholesale through the same Shopify store. Regular retail customers need to see prices and buy directly — that's standard e-commerce. But wholesale buyers need a completely different experience: negotiated pricing based on volume, not fixed retail tags. The challenge was serving both channels without building a second store. They needed retail prices visible for everyday shoppers while giving B2B buyers an "Request Quote" button to request wholesale pricing. Without that dual-channel setup, they were either scaring off retail customers by hiding all prices, or losing wholesale leads who saw retail prices and assumed there was no room to negotiate.
Sales Team Bottleneck
With a small but growing sales team, manually assigning leads and tracking who was handling which quote became a bottleneck. There was no round-robin assignment, no pipeline visibility, and no way to see which deals were stuck or which team members were overloaded.
Slow Response Times
In B2B wholesale, speed wins deals. Buyers who request a quote and don't hear back within 24 hours often move on to the next supplier. Te Amo Supply's manual process meant average response times of 2-3 days — long enough to lose deals to competitors.
The Solution: How AddToQuote Transformed Their B2B Workflow
Te Amo Supply implemented AddToQuote to replace their manual quoting process with an integrated, automated workflow built directly into their Shopify store. Here's how each feature addressed a specific pain point.
Store-Wide "Request Quote" Button
The first change was adding the Request Quote button across every product page. Instead of browsing and then emailing, wholesale buyers can now add products to a quote cart directly from the catalog, specify quantities, and submit a quote request in under a minute.
This single change eliminated the "browse, leave, email" friction that was costing Te Amo Supply leads. Buyers stay on the site, build their quote, and submit — all without leaving the store.
Dual-Channel Setup: Retail Prices + Wholesale Quoting
Te Amo Supply's store serves two audiences from a single Shopify storefront. Retail customers see regular prices and buy directly through checkout — nothing changes for them. But alongside those prices, an Request Quote button appears on every product page, giving wholesale buyers a clear path to request volume pricing without confusion.
This dual-channel approach means Te Amo Supply doesn't have to choose between retail and B2B. Both channels run on the same store:
- Retail shoppers see prices, add to cart, and check out normally
- Wholesale buyers use the quote button to build a quote cart with the quantities they need and submit a request for custom pricing
- No second store needed — one Shopify storefront handles both channels cleanly
For merchants who want to go further, AddToQuote also supports hiding prices entirely and replacing them with a "Request a Quote" button. But for Te Amo Supply, keeping prices visible for retail while adding the quote option for B2B was the right fit — it lets them capture wholesale leads without disrupting their retail business.
CRM Pipeline for Quote Management
Every quote request now lands in AddToQuote's built-in CRM pipeline. Te Amo Supply configured six pipeline stages to match their sales process:
- New — Fresh quote request just submitted
- Qualified — Verified wholesale buyer
- Proposition — Custom pricing prepared
- Quoted — Quote sent to buyer
- Won — Deal closed, order placed
- Lost — Deal didn't close (with reason tracking)
This gives the team complete visibility into every deal at every stage. No more lost quotes, no more guessing which deals are moving forward.
Team Assignment and Round-Robin
With multiple sales reps handling quotes, Te Amo Supply needed a way to distribute leads fairly and efficiently. AddToQuote's team management feature handles this automatically:
- New quotes are assigned in a round-robin rotation across the sales team
- Each team member sees only their assigned quotes
- Managers get a bird's-eye view of the entire pipeline
- Reassignment is one click if someone is out of office
This eliminated the "who's handling this?" confusion and ensured every lead gets a response.
Draft Orders and One-Click Invoicing
Once a quote is approved, Te Amo Supply's sales team converts it to a Shopify draft order with a single click. The draft order includes all the products, negotiated quantities, and custom pricing from the quote — no re-entry needed.
From there, they send a Shopify invoice directly to the buyer. The buyer receives an email with a secure checkout link, pre-loaded with the exact order details. This workflow:
- Eliminates data entry errors — products and pricing flow automatically from quote to order
- Speeds up payment collection — buyers pay through Shopify's checkout, not wire transfers or purchase orders
- Keeps everything in Shopify — no external invoicing tools needed
Email Notifications from Their Own Domain
Te Amo Supply connected their Gmail account so that all quote notifications — confirmations, status updates, invoices — come from their own business email address rather than a generic system email. This builds trust with wholesale buyers who expect professional communication.
Custom Quote Form Fields
The standard Shopify contact form wasn't built for wholesale. Te Amo Supply customized their quote request form to capture B2B-specific information:
- Business name and EIN/tax ID
- Estimated monthly order volume
- Shipping requirements (standard, freight, pick-up)
- Special pricing notes
This pre-qualifies leads before the sales team even looks at them, saving time on back-and-forth questions.
The Results: 40% More B2B Conversions
After implementing AddToQuote, Te Amo Supply saw measurable improvements across their wholesale operation.
40% Increase in B2B Conversion Rate
The combination of on-site quoting, hidden pricing, and a streamlined submission process led to a 40% increase in quote-to-order conversion. More wholesale buyers are completing the quote process and following through to purchase.
3x Faster Quote Response Times
By centralizing all quotes in one CRM pipeline with automatic team assignment, average response time dropped from 2-3 days to under 8 hours. Sales reps see new quotes immediately and can respond from the dashboard or their email.
60% Reduction in Manual Work
The manual steps that used to eat up hours — looking up products, calculating prices, drafting PDFs, tracking emails — are now handled by AddToQuote. Te Amo Supply's team spends their time selling, not doing data entry.
Scalable Operations Across 9,000+ Stores
As Te Amo Supply's distribution network grew past 9,000 retail locations, they needed a quoting system that could scale. AddToQuote handles the volume without adding headcount. Whether it's 10 quotes a week or 100, the workflow stays the same.
Social Media Fueling Wholesale Demand
Te Amo Supply's strong presence on Instagram, TikTok, and YouTube creates a flywheel effect for their wholesale business. Young consumers discover products through viral content and tutorials, then walk into local beauty supply stores asking for them by name. Retailers notice the demand and submit wholesale quote requests through Te Amo Supply's Shopify store — where AddToQuote captures the lead and feeds it directly into the CRM pipeline. Social media drives consumer awareness, consumer awareness drives retail demand, and retail demand flows through AddToQuote as qualified B2B leads.
Better Buyer Experience
Wholesale buyers consistently report that the quoting experience is faster and more professional. The ability to browse products, build a quote cart, and submit a request without leaving the site mirrors the B2C checkout experience they're already familiar with — adapted for B2B.
Why Te Amo Supply Chose AddToQuote Over Other Solutions
Te Amo Supply evaluated several B2B quote management tools before choosing AddToQuote. Here's what made the difference:
Native Shopify Integration
Unlike standalone CRM tools or external quoting platforms, AddToQuote is built directly into Shopify. There's no syncing, no data export/import, and no third-party checkout. Everything runs inside the Shopify admin and storefront.
All-in-One Workflow
Other tools required stitching together multiple apps — one for the quote form, one for the CRM, one for draft orders, one for invoicing. AddToQuote handles the entire workflow in a single app, from the first quote request to the final invoice.
No Per-Quote Fees
Some competitors charge per quote or take a percentage of each order. AddToQuote's flat-rate pricing (starting at $100/month) means Te Amo Supply pays the same whether they process 10 quotes or 10,000.
Works with Any Theme
Te Amo Supply didn't have to modify their Shopify theme. AddToQuote uses Shopify's theme app extensions, so it injects the quote button, price hiding, and popup widget without touching theme code. If they switch themes, everything still works.
Key Takeaways for B2B Brands on Shopify
Te Amo Supply's experience highlights several patterns that apply to any B2B brand looking to improve their wholesale quoting process on Shopify:
1. Remove Friction from the Quote Request
Every extra step between "I'm interested" and "quote submitted" costs you leads. An on-site quote button eliminates the email back-and-forth that most wholesale buyers don't have patience for.
2. Hide Prices When Pricing Is Negotiable
If your pricing depends on volume, buyer relationship, or product mix, showing a fixed price on the product page sends the wrong message. Hiding prices on Shopify and replacing them with a quote CTA captures more qualified leads.
3. Centralize Your Pipeline
Spreadsheets and email threads are not a CRM. A dedicated quote pipeline gives your team visibility into every deal, prevents leads from falling through the cracks, and lets you measure conversion at every stage.
4. Automate the Handoff to Orders
The gap between "quote approved" and "order placed" is where many B2B deals stall. One-click draft order creation and Shopify invoicing close that gap instantly.
5. Invest in Speed
In wholesale distribution, the first supplier to respond often wins the order. Automated notifications, round-robin assignment, and a centralized dashboard mean your team responds in hours, not days.
What's Next for Te Amo Supply
Te Amo Supply continues to grow their wholesale network and refine their quoting workflow. With AddToQuote handling the operational side, their team can focus on what matters — building relationships with buyers, expanding into new retail channels, and growing their product line.
Their story is a blueprint for any B2B beauty brand, wholesale distributor, or Shopify merchant looking to scale their quoting process without adding headcount or complexity.
Ready to see similar results? Book a demo to walk through how AddToQuote would work for your wholesale business, or install AddToQuote on Shopify and start your 14-day free trial today.
“AddToQuote completely changed how we handle wholesale orders. What used to take our team hours of back-and-forth emails now happens in minutes. Our buyers love how easy it is to request quotes, and our sales team finally has a real pipeline to work from.”