Shopify B2B (Plus) vs Quote Apps

Do you really need to spend $2,300/month on Shopify Plus for B2B? Or can a quote app deliver better results for less?

Save 23x on costs with AddToQuote

The Cost Reality

Shopify Plus is expensive. Really expensive. Here's what you're actually paying.

Shopify Plus B2B

$2,300-3,000+
per month
  • $2,300/month minimum platform fee
  • Additional apps often required ($200-500/mo)
  • Transaction fees on external payments
  • Implementation and setup costs
  • NO quote management or CRM included
Annual Cost
$27,600-36,000+

AddToQuote

$100-300
per month
  • Works on ANY Shopify plan (Basic, Shopify, Advanced)
  • Full CRM pipeline included
  • PDF quotes, price hiding, draft orders
  • Shopify Flow integration for automation
  • 14-day free trial, no credit card required
Annual Cost
$1,200-3,600
Annual Savings with AddToQuote
$24,000-32,400
That's a 23x cost reduction while getting better quote management features

Feature Comparison

See exactly what you get with each platform

FeatureShopify Plus B2BAddToQuote
Monthly Cost$2,300-3,000+$100-300
CRM Pipeline for Quotes
PDF Quote Generation
Price Hiding (Quote-Only Mode)
Quote Request Forms
Shopify Flow Integration
Draft Order Creation
Email NotificationsBasicAdvanced (6 providers)
Custom Product Fields12 field types
Analytics DashboardGeneral store analyticsQuote-specific analytics
Customer-Specific Catalogs
Net Payment Terms
Multi-User Company Accounts
Separate B2B Storefront

When Shopify Plus Makes Sense

Shopify Plus is the right choice for specific B2B scenarios

Large Enterprise B2B Operations

If you're processing millions in B2B sales annually with hundreds of business customers, Plus's infrastructure and dedicated support may justify the cost. You'll need the advanced API access, higher rate limits, and customization capabilities.

Customer-Specific Catalogs Required

If different customers need to see entirely different product catalogs (not just different prices), Plus's B2B channel with customer-specific visibility rules is the cleanest solution. Quote apps don't offer product-level access control.

Net Payment Terms Built-In

Plus offers native net-30/60/90 payment terms without third-party apps. If extending credit to customers is a core part of your B2B model, Plus handles this out of the box. Quote apps require separate payment term solutions.

Self-Serve B2B Storefront

If your B2B customers know exactly what they want and place repeat orders at fixed prices, Plus's separate B2B storefront with self-serve ordering, saved carts, and quick order forms may improve efficiency. This doesn't help if you need quote-based selling.

Multi-User Company Accounts

Plus supports company accounts where multiple employees from the same business can place orders under shared pricing and approval workflows. If your customers have procurement teams with different access levels, Plus handles this natively.

Important: Plus Doesn't Include Quote Management

Even if you have Shopify Plus, you still need a separate app for quote requests, CRM pipelines, PDF generation, and quote-specific workflows. Plus is designed for self-serve B2B ordering at fixed prices, not quote-based selling. Many Plus merchants use AddToQuote alongside Plus for this reason.

When Quote Apps Win

Most B2B merchants don't need Plus. Here's when a quote app is the better choice.

Quote-Based Selling Model

If customers request custom quotes instead of buying at fixed prices, you need a CRM pipeline to manage quote requests, negotiations, and follow-ups. AddToQuote provides a full pipeline (New → Contacted → Negotiating → Won/Lost) with drag-and-drop stages—functionality Plus doesn't offer.

Budget-Conscious B2B Merchants

Spending $2,300/month on Plus is hard to justify for small-to-mid-sized B2B stores. AddToQuote delivers B2B functionality (CRM, PDF quotes, draft orders, price hiding) for $100-300/month—23x cheaper. Save that $2,000+/month for inventory, marketing, or hiring.

Custom or Complex Products

If you sell made-to-order, customized, or highly configurable products, AddToQuote's product options feature (12 field types) lets customers specify requirements during quote requests. Plus doesn't offer custom fields or product options for B2B orders.

Sales Team Collaboration

AddToQuote includes team member management, quote assignment, notes, and internal collaboration tools. Your sales team can work together in one system with full quote history and activity tracking. Plus offers admin accounts but not quote-specific collaboration features.

Professional PDF Quotes Required

B2B customers expect formal quote documents they can forward to stakeholders and keep for records. AddToQuote auto-generates branded PDF quotes with line items, pricing, terms, and conditions. Plus doesn't include PDF quote generation—you'd need to buy another app.

Shopify Flow Automation Needed

AddToQuote integrates with Shopify Flow through 7 triggers (quote requested, stage changed, converted, assigned, note added, deleted, invoice sent). Automate notifications, CRM updates, and outbound webhooks. Plus includes Flow, but no quote-specific triggers without an app.

Quote Analytics and Reporting

Track conversion rates, average quote values, time-to-conversion, and win/loss reasons with AddToQuote's analytics dashboard. Plus provides general store analytics but no quote-specific metrics. Understanding your quote funnel is critical for B2B growth.

Bottom Line: You Probably Don't Need Plus

Unless you need customer-specific catalogs, net payment terms, or multi-user company accounts, a quote app like AddToQuote delivers better quote management features at 1/23rd the cost. Most B2B Shopify merchants are better served by investing in a specialized quote app than upgrading to Plus.

Frequently Asked Questions

Do I need Shopify Plus for B2B sales?

No, you do not need Shopify Plus to sell B2B on Shopify. Quote apps like AddToQuote provide B2B functionality (quote requests, CRM pipelines, PDF quotes, draft orders, price hiding) on any Shopify plan starting at $100/month—23x cheaper than Plus at $2,300/month.

What can AddToQuote do that Shopify Plus can't?

AddToQuote offers features not available in Shopify Plus B2B: full CRM pipeline with drag-and-drop stages, PDF quote generation with branding, Shopify Flow integration for automation, messaging notifications (Slack, Discord, Teams, Telegram), per-product custom fields with 12 field types, and detailed quote analytics. Plus focuses on self-serve B2B channels, not quote management.

What does Shopify Plus B2B include?

Shopify Plus B2B ($2,300/month minimum) includes: separate B2B storefront, customer-specific pricing and catalogs, company accounts with multi-user access, net payment terms, quantity rules, and bulk ordering. It's designed for self-serve B2B ecommerce, not quote-based selling.

Can I use both Shopify Plus and AddToQuote together?

Yes, AddToQuote works on Shopify Plus if you need quote management alongside Plus's B2B features. Many Plus merchants use AddToQuote for custom quotes, complex products, or RFQ workflows while using Plus for standard B2B orders with fixed pricing.

How much can I save by using AddToQuote instead of Shopify Plus?

Shopify Plus costs $2,300/month minimum (often $3,000+ with apps and transaction fees). AddToQuote Professional costs $100/month, Advanced costs $200/month, and Enterprise costs $300/month. That's a savings of $2,000-2,200/month ($24,000-26,400/year) while getting better quote management features.

Is there a free trial for AddToQuote?

Yes, AddToQuote offers a 14-day free trial with full access to all features including the CRM pipeline, PDF generation, price hiding, Shopify Flow integration, messaging notifications, and product options. No credit card is required to start your trial.

Skip Shopify Plus. Start with AddToQuote.

Get enterprise-grade quote management for $100/month. 14-day free trial. No credit card required.