Shopify Plus costs $2,300 per month and is marketed as the B2B solution for growing businesses. But if you're a small or mid-sized B2B merchant, you don't need to spend $27,600 per year just to accept quote requests. This guide breaks down the cheapest ways to add B2B quote management to Shopify Basic, Standard, or Advanced — without upgrading to Plus.
The Plus Tax: $2,300/Month for B2B
Shopify Plus is a powerful platform, but its pricing is designed for enterprise merchants processing millions in annual revenue. The native B2B features on Plus include:
- Company profiles — multi-user buyer accounts with role-based permissions
- Custom pricing catalogs — different prices for different buyer groups
- Volume discounts and payment terms — tiered pricing and net-30 terms
- Quote and draft order management — built-in quote workflow
- Custom checkout scripts — modify checkout behavior with Ruby scripts
- Lower transaction fees — 0.15% vs 0.5-2% on lower plans
If you're processing $500k+ in B2B revenue per year, Plus may be worth it for the lower transaction fees alone. But if you're just starting B2B or doing $50k-$200k/year, the Plus price tag is excessive.
For most small and mid-sized B2B merchants, a $100-$300/month quote management app delivers 90% of the value at 5-10% of the cost.
Free Options (Manual Workflows)
The absolute cheapest way to handle B2B quotes is to do it manually:
- Add a contact form to your product pages using a free form builder app
- Receive quote requests via email
- Manually create draft orders in Shopify Admin
- Send invoices to customers via email
Cost: $0/month (except for your time)
Limitations:
- No CRM pipeline to track quote stages
- No PDF quote generation
- No automated email notifications
- No price hiding
- High risk of lost quotes or slow response times
- Scales poorly (breaks down at 10+ quotes per week)
Manual workflows are fine if you get 1-2 quote requests per week and have plenty of time to manage them. Beyond that, you need automation.
Mid-Range Options ($50-$150/Month)
Several Shopify apps offer basic B2B quote functionality in the $50-$150/month range. These typically include:
- Quote request forms on product pages
- Email notifications for new quotes
- Basic quote tracking (no CRM pipeline)
- Simple PDF generation
- Price hiding (sometimes limited)
Popular apps in this range:
- Wholesale Pricing Discount (by Wholster) — $50/mo, focused on wholesale pricing tiers
- QuoteKit — $79/mo, basic quote forms and PDF generation
- Custom Pricing: Wholesale B2B (by SpurIT) — $100/mo, tiered pricing and hide prices
Pros:
- More affordable than Plus
- Automated quote forms and email notifications
- Works on Basic, Standard, and Advanced plans
Cons:
- Limited CRM features (no pipeline stages or deal tracking)
- Basic email templates (not customizable)
- No integrations (Shopify Flow, webhooks, messaging)
- No advanced features (product options, custom fields)
- Support quality varies widely
Mid-range apps are a step up from manual workflows, but they lack the robust CRM and automation features that high-volume B2B merchants need.
AddToQuote: $100-$300/Month
AddToQuote sits in the premium tier but delivers enterprise-grade features at a fraction of Shopify Plus pricing. Here's what you get on each plan:
Professional Plan ($100/Month)
Core features for small B2B teams:
- Quote request forms with customizable fields
- Full CRM pipeline (6 stages: New, Qualified, Proposition, Quoted, Won, Lost)
- Drag-and-drop quote management
- PDF quote generation with your branding
- Email notifications (6 provider options: AWS SES, Gmail OAuth, Outlook OAuth, SendGrid, Resend, Mailgun)
- Price hiding (custom replacement text)
- One-click draft order creation
- Team member management
- Quote detail editing
- CSV/PDF export
Best for: Small B2B stores with 5-50 quotes per month
Advanced Plan ($200/Month)
Adds automation and integrations:
- Everything in Professional
- Shopify Flow automations (auto-assign quotes, send notifications, update stages)
- Outbound webhooks (integrate with Salesforce, HubSpot, Segment, etc.)
- Messaging integrations (Slack, Discord, Microsoft Teams, Telegram)
- Priority support
Best for: Growing B2B teams with 50-200 quotes per month who need integrations
Enterprise Plan ($300/Month)
Adds product customization:
- Everything in Advanced
- Product Options (12 field types: text, dropdown, file upload, color swatches, etc.)
- Dedicated account manager
Best for: B2B merchants selling customizable products (manufacturing, wholesale, custom packaging)
All plans include a 14-day free trial with no credit card required.
Cost Comparison: Plus vs AddToQuote
Let's compare the annual cost of Shopify Plus vs AddToQuote over 12 months:
| Solution | Monthly Cost | Annual Cost | Notes |
|---|---|---|---|
| AddToQuote Professional | $100 | $1,200 | Core B2B features on Basic/Standard/Advanced plan |
| AddToQuote Advanced | $200 | $2,400 | Adds Flow, webhooks, messaging integrations |
| AddToQuote Enterprise | $300 | $3,600 | Adds Product Options for customizable products |
Even the Enterprise plan saves you $24,000 per year compared to Shopify Plus.
When Shopify Plus IS Worth It
Shopify Plus makes sense for high-volume B2B merchants in these scenarios:
- Annual revenue > $1M — lower transaction fees offset the monthly cost
- Complex buyer hierarchies — you need multi-user company accounts with role-based permissions
- Custom checkout requirements — you need checkout scripts to modify shipping logic or payment methods
- Headless commerce — you're building a custom frontend using Shopify's Storefront API
For everyone else, adding a quote management app to a lower-tier Shopify plan delivers better ROI.
Bottom Line
You don't need Shopify Plus at $2,300/month to run a B2B store. For most small and mid-sized merchants, a $100-$300/month quote app like AddToQuote provides all the essential B2B features:
- CRM pipeline for tracking quotes
- PDF generation and email automation
- Price hiding and draft order creation
- Shopify Flow integrations (Advanced plan)
- Product customization (Enterprise plan)
Start with the Professional plan at $100/month and upgrade to Advanced or Enterprise only if you need integrations or product options. You'll save $25,000+ per year compared to Plus while getting the same core B2B functionality.
Install AddToQuote from the Shopify App Store to start your 14-day free trial, or book a free demo to see the app in action. Compare more options in our Shopify B2B vs Quote Apps guide.
Frequently Asked Questions
Do I need Shopify Plus for B2B features?
No. Shopify Plus costs $2,300/month and includes native B2B features, but you can get the same functionality on Basic, Standard, or Advanced plans using apps like AddToQuote for $100-$300/month.
What is the cheapest B2B option for Shopify?
The cheapest option is manually handling quotes via email or contact forms (free but time-consuming). For automated quote management, apps like AddToQuote start at $100/month on the Professional plan, offering CRM, PDF quotes, and email automation without requiring Shopify Plus.
Can I hide prices on Shopify without Plus?
Yes. Apps like AddToQuote include price hiding on all plans (Basic, Standard, Advanced, Plus). You don't need Shopify Plus to hide prices from anonymous visitors or specific customer segments.
How does AddToQuote compare to Shopify Plus for B2B?
AddToQuote costs $100-$300/month and works on any Shopify plan. Shopify Plus costs $2,300/month but includes advanced features like custom checkout scripts and lower transaction fees. For most B2B merchants, AddToQuote provides all the necessary quote management features at a fraction of the cost.
Is there a free B2B app for Shopify?
Most quality B2B quote apps charge $50-$300/month. Free options exist but typically lack critical features like CRM pipelines, PDF generation, or email automation. AddToQuote offers a 14-day free trial with full access to all features so you can test before committing.
AddToQuote Team
B2B Commerce Experts
Helping B2B merchants streamline their quote management and close more deals.



